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A breakdown of web traffic from various email systems provides an window into if your mailing list is functioning properly. It you notice this number stagnate, you may want to check that your mailing list is reaching your client base.
Directories will also send web traffic to you. In order to judge the efficiency of your site submissions using this feature will give you a good insight.
Your marketing efforts to be included in the search engine listings can be measured using this feature. If you notice that a given engine is not sending any traffic your way, you should find out why. Seeking the inclusion instructions is your best first step to being listed on a given search engine. After all, what is the point of marketing to the search engines if you are not getting any traffic from them?
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